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There is no denying that brands have had to become creative during this time of uncertainty and crisis. We are in the midst of a pandemic. We are diligently looking for ways to help others, wash our hands, home-school our children and lastly protect our businesses.  Contrary to the panic-inducing news you may have read so far, there are plenty of things that we can do to help our businesses succeed during these trying times.

Small businesses like screen printers, retail, and many other businesses across other industries are suffering as a result of the latest outbreak. However, we need to understand that like any other event in history, we will bounce back.  Our customers may come back in different ways for the first few months. They may stop eating out, going into retail shops or communicating face-to-face, but the one thing we do know is that they will continue to be consumers. And they will be looking for solutions to consume differently.

Instead of panicking that our businesses are going to slow down, let’s start building a plan to adapt and pivot our efforts to give people the solutions that they need. It’s time to accept the challenge to get creative.

So how, as a brand, do you get creative during this and future times of crisis? Engage your staff, your designers or maybe even the entire team.

Your team is also going through this challenging time. They are consumers that are quarantined at home. Ask them what they are buying, what are their needs and solutions on how we can serve their ideas. Your team’s creativity should help mitigate the panic and provide solutions to consumers that are valuable and innovative to our new future. The silver lining is we are evolving as humans and as businesses, finding new ways to create cash-flow and solve customer issues.

Now it’s time to be part of the solution. Send us your ideas, what you’re doing to keep your business running and we will help promote you. Every week we will send out an email and a social media campaign to feature one business that is being creative in this time of crisis.

We can’t wait to hear your stories and your ideas. Send them to us through email us at marketing@tscapparel.com or direct message us on Instagram. Facebook or LinkedIn.