We’re obsessed with tie-dye and so are many fashion houses, such as Proenza Schouler, R13 and Marni. The trend has even rocked Men’s fashion, as seen at the 2019 Louis Vuitton runway show. Tie dye is a universal trend that anyone can wear. One visit to a local mall will prove that the tie dye trend has even trickled down to retailers such as Justice, Urban Outfitters, Abercrombie & Fitch and Free People.
Influencers have taken that cue and started incorporating tie-dye into their street-style outfits, layering colorful tops under suits or mixing up patterns from top to bottom.
This runway resurgence looks a lot different than how you might remember tie-dye. Contrary to the psychedelic tie dyes from the ’60s and ’70s, contemporary tie-dyed apparel feels crisp and edgy. Yes, the classics still remain but new technologies have produced effects that look more like prints than a bold fusion of color. The result is a trend that feels clean but organic, bohemian but tailored, nostalgic but contemporary.
Fashion bloggers have even forecasted that tie-dye might dethrone the beloved floral print this spring – or at least put up a good fight! Our partner, Dyenomite Apparel, is an innovator in this market. They create exquisite dye techniques including mineral washes, bleach washes and splatter effects. Check out our exclusive collection today and become part of the tie-dye revolution!
See the Dyenomite collection here.