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What is “color forecasting” and why does it matter?


It is the prediction of colors that consumers will most likely want to purchase during any given year or season. This practice and be utilized in multiple industries other than fashion such as; automotive, home décor, and any other form of consumer goods.


What is predicted for this Spring/Summer?


According to the color experts at the Pantone Color Institute and New York Fashion Week, the on-trend colors for this season will meet consumers’ need for a sense of familiarity. A palette of colors that not only puts its wearer at ease but is friendly and relatable. These colors will highlight humor, modernity and entertainment with unique twists to stay relevant in our “self-expression” filled world.


“Combining our desire for stability, creativity, and more spontaneous design approaches, the color palette for Spring/Summer 2020 infuses heritage and tradition with a colorful youthful update that creates strong multi-colored combinations as well as energizing and optimistic pairings,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.


What are the colors and where can I get them?

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