Tried spirit, true design and trusted quality. This is the promise that Tultex delivers time and time again. A brand promise that embodies the spirit that has allowed Tultex to be a trailblazer in garment design, quality and consistency. What you don’t know is this same brand that many have come to love is now refreshed and better than ever.
Tultex has continued to keep up with the changing modern age. Starting this year, we have refreshed our look and with it our brand. The new Tultex logo keeps a touch of the classic look in the font. This is to keep in touch with what is already loved and sought after with the Tultex brand. The new tile element adds better brand recognition.
Each block stands for one of our three “T’s” and acts as building blocks to construct a more cohesive brand. With this new look, consumers will better identify with this growing national brand.
To keep with the refreshed brand, we will also use our blocks to build our brand’s assets. Shipping boxes, tape, tissue paper, clothing tags – these are a few examples of the proprietary patterns that will appear this year. This too will be continued cohesively across wholesale and retail products and assets.
Our researchers worked tirelessly to find the hottest shades for 2020. Brand new this year, Tultex will be offering Cassis, Purist Blue, Neo Mint, Cantaloupe, and Mellow Yellow.
Cassis. Cassis fuses the pinks and purples that have made such a huge impact over recent seasons, capturing both the gender-neutral appeal of pink, and the modern appeal of purple.
Purist Blue. This is the latest stage in blue’s evolution from core to fashion color. It is softer and sunnier than the cobalts of recent seasons, but also has a coolness that feels crisp
Neo Mint. Neo-Mint is a new story for 2020, and evolves from the popularity of soft pastels, established by Millennial Pink. This hue embodies a forward-thinking mood and an almost utopian optimism, as events such as Tokyo’s Olympics and NASA’s Mars Rover bring the future to the present.
Cantaloupe. This is a milkier, more subdued version of the youthful oranges that have made such noise recently, with a feel-good quality that is perfect for high summer. Cantaloupe also plays into the continuing appeal of typically feminine colors that can cross over into other categories.
Mellow Yellow. After emerging for three years as a fashion colour, yellow is set to hit mass appeal in 2020 with this deeper, more grounded hue, which taps into the ongoing popularity of baked, earthy tones.
In addition to the new colors, we are also adding five new styles in January 2020. Under the new Tultex 1926 Collection, we have added a Heritage Pigment Dyed Hoodie, a Heritage Pigment Dyed Tee, and a Heritage Re-Active Dye Crop Top. This collection honors the heritage of Tultex with its humble beginnings in 1926 while also keeping with the hottest trends of today.
Our brand new Tultex Sport Collection will also debut a Men’s and Women’s Polo. This classic look is a tried and true staple in everyone’s’ wardrobes. Our polos offer the hottest style with the fabric, fit and feel of our beloved Tultex brand.
We recognized the unfairness to our retail market who is missing out on some of our best retail offerings. That’s why we have made it a mission to expand our retail market to better service all of our customers. An all new look, order process, fulfillment and more will be unveiled this year to better accommodate our retail consumers.
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