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What is “Color Forecasting” and Why Does it Matter?

 

It is the prediction of colors that consumers will most likely want to purchase during any given year or season. This practice and be utilized in multiple industries other than fashion such as; automotive, home décor, and any other form of consumer goods.

 

What is Predicted for this Autumn/Winter?

 

According to a study done by the Pantone Color Institute, there were 12 main shades that ruled the runway at New York Fashion Week. These bold and strong shades inspire confidence as well inspire each of us to find our own style identities.

“Colors for Autumn/Winter 2019-2020 range from easy and sophisticated to strikingly different and unique,” explained Leatrice Eiseman, Executive Director of the Pantone Color Institute. “This palette of versatile hues builds a sense of empowerment and confidence, enabling the wearer to choose the colors that best reflect his or her mood and persona.”

 

What are the Shades and Where Can I Get Them?

 

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