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Since its introduction in the apparel industry, cotton has been a favorite by many worldwide. It is a versatile fabric that can encompass a person’s everyday life from shirts, pants, and dresses to towels and bedsheets. What is it about cotton that makes it so desirable?

Cotton’s Versatility

Cotton is absorbent, durable, easy to wash, great for customization and can even be environmentally friendly. Cotton retains anywhere from 24-27 times its weight in water and absorbs sweat away from your body. It’s breathable and easily absorbs heat to keep you cool in the summer and warm in the winter. Cotton has a soft and luxurious feel when combed and ring-spun. Cotton is a tough fabric that is resistant to wear and tear; making it a favorite among trade workers. Due to cotton’s molecular structure, it gets stronger when wet which makes cotton shirts last wash after wash. Its durability makes it a great blank canvas for any screen-printing or customization done to it.

Cotton’s Popularity

Cotton skyrocketed in the apparel industry starting in the twentieth century through the end of World War II. Out of all fabrics and fibers used globally, cotton accounted for 81 percent of consumption during that time. “Today, cotton is grown in 85 countries around the world and uses 2.5 percent of the world’s arable land,” reported by The United States is the world’s second largest producer of cotton. Anywhere from 40 to 60 percent of that cotton is shipped abroad thus bringing economic benefits as well.

According to a survey by Cotton Inc., “60 percent of women’s clothing items contain cotton fibers, and 40 percent of women’s clothing items are made from all cotton.” Cotton is more popular in men’s fashion with 75 percent of items containing cotton fibers and 85 percent are made of all cotton. Among both genders, business and leisure attire is where cotton has been most popularly worn.

Cotton’s Renewability

Cotton is a renewable resource since it can easily regrow and be replanted. Organic cotton is friendly to the environment since it excludes the use of pesticides and other chemicals. Cotton farming, in general, has become more and more environmentally friendly through the Better Cotton Initiative or the BCI. This global practice sees that farmers follow basic guidelines to not only see a better future for the environment, but for fabric production as well. The principles minimize harmful practices such as using certain chemicals, promote conscience water consumption, focus on soil health, conserve natural habitats, preserve the quality of fibers, and promote decent work conditions.

Cotton has been used in clothing for nearly 7,000 years worldwide. It produces a fabric that is comfortable, breathable, and strong which makes apparel that lasts. Check out our many cotton and cotton blend apparel items across our catalog to take part in the ever-growing cotton phenomena.

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